Joanne Popinska, the co-founder of Infinite Frame Media, is a documentarian, sociologist with a Ph.D. in Film Directing (specialization: VR) from the Polish National Film School. She dedicates her creative vision to creating important conversations around complex topics such as human rights, animal rights, and the environment. By using the latest technology and various narrative techniques, she is continually exploring how to get the attention of audiences and how to evoke empathy and interest in different perspectives.