Dr. Joanne Popinska is a Polish-Canadian award-winning XR filmmaker, documentarian, and sociologist, with a Ph.D. in Film Directing (specialization: VR) from the Polish National Film School. She dedicates her creative vision to developing important conversations around complex topics such as human rights, animal rights, and the environment. By using the latest technology and various narrative techniques, she is continually exploring how to get the attention of audiences and how to evoke empathy and interest from different perspectives.